Advertising
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The advertising is clear and immediate: Raspini gives the same attention and the same commitment to producing cured meats that we put into choosing them and serving them to our families. This is what makes the brand a guarantee of quality and has enabled the Raspini trademark to achieve a warm, reassuring place in the heart of the domestic environment. It is the tradition and cottage-industry dimension, the pleasure of doing things properly that allow us to be certain that Raspini pays special care and attention to the consumer. Raspini, too, is a family - a family that has been involved in handing down, for over 60 years, the values required by the consumer and that are more and more difficult to find nowadays, such as politeness, care and trustworthiness. This is what lies at the heart of its advertising, founded on a solid, universal value, summarised and sealed in the claim Welcome to the family, to give the Raspini brand a new position. It's a message that contains a promise and makes a pact with consumers: the Raspini family welcomes Italian families and Raspini products are welcome in the families of Italy. The Raspini company is establishing its new strategic position with ongoing, ramified marketing and advertising:
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